Her quiz was key to her branding and marketing success.
CREATE YOUR OWN QUIZ FUNNEL WITH QUIZ LAB
What’s possible when you combine the skills and insights from two outstanding programs?
Messaging & magnetic marketing magic.
Several Quiz Lab students have joined after going through Marisa Corcoran’s Copy Confidence Society (CCS).
The results have been incredible!
Students come in with so much more brand awareness, a beautiful message (that they can easily articulate), and… the confidence to make it really sparkle.
Kristin is just one of these rockstar students.
Kristin Lawton is the Founder and Chief Brand Mixologist at The District Brand Bar.
She works with solopreneurs to craft their brand—messaging, marketing materials… everything!
You may have guessed by the name that she’s based in Washington, D.C., where she lives with her husband, Brian and dog, Forest.
If you were to only see her brand today, you’d be missing a whole chunk of the story!
Kristin started out working in nonprofits.
But she lost her job 1 month into the pandemic.
So her business is what we would call “a pandemic baby.”
She couldn’t imagine going back into an office, she’d been pretty hurt by the last few years at her job.
Kristin did what she could on her own for the first few months of online entrepreneurship. And then
“I realized I needed friends. And guidance from mentors. The online space is so different!”
She found resources and information online, but eventually she found Marisa.
Kristin joined Marisa inside the Copy Confidence Society in early 2021.
“CCS is the first thing I ever paid for and committed to. Plus she’s Marisa, so… you join!”
Kristin had learned what she didn’t want to do in her business, but she was still trying to figure out what she did want to offer.
Not to mention how to attract the people who wanted that thing.
“I was still trying to figure out who I was, what services I offered, & what my message was.”
CCS was the perfect place for Kristin!
She was able to get a handle on who her person was and how to make her messaging more concise.
“During CCS, I really got to know my audience through the ICA interviews.”
Not only did Marisa show Kristin how to navigate these interviews and use the feedback to craft an uncopyable message—
Marisa also introduced her to my Quiz-to-Cash Bash online summit!
“I listened to the summit. I took copious notes!”
Kristin attended the online summit and was so intrigued by the idea of creating a quiz to attract her ideal clients.
She didn’t join Quiz Lab right away. In fact, she didn’t join for a few months.
She was so determined to get a quiz done on her own.
You can certainly try to create a quiz without guidance, but there’s a lot of nuance that goes into a quiz that many people don’t realize.
Kristin reached out with a question, and we took some time to talk about how it was going with her quiz.
Not well. Her progress had stalled, even with an accountability workmate, and a lot had shifted in Kristin’s business that year behind the scenes.
Thankfully, Quiz Lab was about to open again so I shared that with her and told her more about the program. After a few months of struggling on her own—
She joined almost immediately!
“Linda told me more about Quiz Lab and it sounded like exactly what I needed.”
Kristin really wanted increased visibility using one solid lead gen funnel.
To gain visibility and grow, you need to have systems in place.
A quiz is a system—and your hardest working employee!
Once it's in place, you can:
- be more visible
- scale your business
…Because then you have the capacity to take on more clients with a quiz funnel in place.
Kristin felt like she could begin creating her funnel inside Quiz Lab, with my help.
She joined the 3-Day Nail Your Quiz Idea Challenge I host inside my Facebook group.
Even though she was already signed up for Quiz Lab, I encourage students to join the challenge.
You get a jump start on creating your quiz & meeting other students (← something we “I” personalities love—more on that in a bit)!
The 3-day challenges are always lots of fun! But not as fun or as productive as what you’ll find inside Quiz Lab. ↓
By the time we got started, Kristin was feeling so prepared.
“I already had a lot of the messaging down and I knew who my audience was thanks to CCS.”
Quiz Lab is the perfect place to put these CCS takeaways to use:
- Your word closet
- Your magic message
- ICA interviews & insights
- And those storytelling skills
Marisa runs an incredible community inside CCS and I’m happy to say you can look forward to more of the same in the Quiz Lab.
“The amount of support I got inside Quiz Lab was way better than what I was expecting!”
Kristin got so much clarity from working with me and my hand-picked copywriter experts.
I worked with her to come up with her quiz title and results.
↑ Such a HUGE win for her!
And having the other copywriters review her quiz copy allowed her to refine her entire quiz to be something incredible!
“The experts Linda brought in poked holes in my ideas & it was great!”
There’s always a good amount of brainstorming within the group as well as with the quiz experts.
“Once I had that final quiz title and idea, my whole brand felt aligned.”
This is what happens when the voice of customer language & messaging from CCS merges with the strategy of Quiz Lab.
I get to see these beginner quiz ideas blossom into really beautiful business assets.
And it goes far beyond that ↓
Kristin’s quiz helps solopreneurs unlock their signature brand marketing style.
WHAT’S YOUR SIGNATURE BRAND MARKETING STYLE?She has the solid quiz funnel she wanted and…
“I thought I had a pretty concise brand and good brand identity, but now it’s totally next-level.”
Kind of like the support she discovered inside Quiz Lab.
Kristin even hosted a very on-brand quiz launch event—an Instagram Live complete with cocktails!
“I’m realizing with my personality type (“I”) that I not only like to be the cheerleader, but that I need someone to be the cheerleader for me. Linda was that the whole time!”
Us “I” personalities have to stick together!
If you’re newer to DiSC…
The “I” or Influencer personality is a fun one!
I’s love networking, inspiring, & collaborating. And we are fast action takers.
In terms of a quiz funnel, Influencers love seeing bold colors, faces, & GIFs!
Speaking of people and networking…
With the help of the entire Quiz Lab community—peers and pros—Kristin came out of this program with quite the marketing asset.
Her brand identity combined with this quiz idea = so many creative content ideas!
“I have so much more clarity about what I’m promoting now! I’m creating content based on each quiz result!”
It’s so helpful to use DiSC once you learn about it and implement it in your quiz results and email sequence.
Leaning into your personality strengths automatically leads to more:
- Email Subscribers
- Clients
- Program Members
Your message lands best and draws them in when you
…Are being YOU!
…Leverage your strengths in your marketing efforts.
…Do what feels most natural in every area of your business.
Inside Quiz Lab, I give you the tools to dive deep into your business, your strengths, and weave them together in a quiz that rises to the top.
I feel strongly that Kristin had such a successful Quiz Lab experience largely because of what she was able to bring over from her time in CCS with Marisa.
She came in with a lot of understanding of her people and her messaging.
“I’m so thankful I now have people like Marisa and Linda that I can call friends and mentors. Their support has been incredible!”
And we are so grateful for you, Kristin!
JOIN US INSIDE QUIZ LAB!